Thoughtful design for better experiences

Hello, I’m Jami Sinclair. I work on digital products using research and empathy to create an easier path for the people who use them.

Multisite displayed on different screen sizes

Designing for Clarity at Scale

How research and structure improved a complex, multi-campus website.

Multisites displayed on variety of smartphone screens

Nationwide Dealers. One Unified System.

A component-based website system built to support growth and localized customization at scale.

Website homepage on a laptop screen

Simplifying a fragmented system

A consolidation effort designed to support education, trust and evolving content needs.

Connecting Experiences Across Platforms

Designing a cohesive system for agents and consumers.